CINCINNATI, Nov 10, 2009 /PRNewswire-FirstCall via COMTEX/ -- First Financial Bancorp (FFBC, Trade ) announced today its participation at two investor conferences this week.

Bank of America Merrill Lynch 2009 Banking and Financial Services Conference

First Financial is scheduled to present at 2:35 p.m. ET on Wednesday, November 11, 2009.

Sandler O'Neill & Partners East Coast Financial Services Conference

First Financial is scheduled to present at 4:05 p.m. ET on Thursday, November 12, 2009.

Claude E. Davis, president and chief executive officer and J. Franklin Hall, executive vice president and chief financial officer will represent the company at the conferences. The webcasts for both events, including the investor presentations, will be available at the Investor Relations section of First Financial's website at www.bankatfirst.com/investor .

About First Financial Bancorp

First Financial Bancorp is a Cincinnati, Ohio based bank holding company. At September 30, 2009, the company had $7.3 billion in assets, including $4.9 billion in total loans and $5.8 billion in deposits. Its banking subsidiary, First Financial Bank, N.A., founded in 1863, provides consumer and commercial banking products and services, and investment and insurance products through its retail banking center network. Currently First Financial Bank, N.A. operates 128 banking centers. Its strategic operating markets are located within the four state regions of Ohio, Indiana, Kentucky and Michigan where it operates 118 banking centers. The bank's wealth management division, First Financial Wealth Resource Group, provides investment management, traditional trust, brokerage, private banking, and insurance services, and had approximately $2.0 billion in assets under management at September 30, 2009. Additional information about the company, including its products, services, and banking locations, is available at www.bankatfirst.com/investor .

SOURCE First Financial Bancorp

    

    

      
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